Darlings

Darlings didn't need a modern rebrand, it needed a time machine. The identity leans fully into vintage Americana: candy-stripe packaging, a hand-lettered script logo that looks embossed straight into the lid, and a color palette pulled from old road-trip diners and drive-in stands. Nothing about it is trying to look new, every detail, from the pint label to the embossed lid, was built to feel like it's been sitting on a shelf since the 60s.